present
CURRENT OCCUPATION
For the past 2.5 years, I have been the Creative Director for Publicis Denmark, managing the creative department, formerly Saatchi & Saatchi, which had declined to primarily servicing network jobs.
Through a restructure, a new team, and a new approach to our identity and positioning in the local field of agencies in Copenhagen and Denmark, we have brought the agency back to a standard where we can claim relevance once again, both being nominated and winning awards for first time in 7 years.
path
APPROACH & PHILOSOPHY
Agencies are primarily made up of people, and if the chemistry is off, the output suffers.
My philosophy, which I have practiced both as associated creative director at Adtomic (3,5 years) and Creative Director at Publicis, is to find the right balance of people, temperament, and synergy so that working together becomes fun and inspiring.
It's the right mix of experience and youthful energy that creates success while also allowing everyone to shine and find individual rewarding roles as creatives.
past
LIFE EXPERIENCE
I've been drawing, painting, creating, and crafting my entire life. Whether it's a big project or a small one, I approach every task with the same level of passion and strict attention to detail.
With over 15 years of experience in visual communication, design development, and art direction, I've created unique concepts and brand identities across a wide range of BtC and BtB clients. But that's not all there is to me.
I'm also a father to 10-year-old Hugo. Outside of my professional life, I spend many hours co-creating stories, surreal Lego structures, and one-of-a-kind space monsters with him.
For me, creativity isn't just a job, it's a way of life. And I bring that same level of enthusiasm to every project I work on.
...
RECOMMENDATIONS
I would describe Rune most of all as a strong conceptual creative director with a special talent in craft and creative platform development; he will challenge your way of thinking and doing things – and will not settle for the “next best”.
Morten Grubak
Global Execute Creative Director
At VICE / VIRTUE
From strategy, to concept, and all the way to execution, Rune leads with 100% commitment and creative drive. He’s generous with his talent, too. He’s led and mentored some of the brightest young creative talent, and the respect they have for him is obvious.
Sean Merrigan
Creative Director
At ZUPA
Rune is a fantastic designer. As a concept creator and designer, there is depth and meaning behind every line and detail. Creative from the inside out, he is also conscientious, detailed-oriented, and responsible.
Baris Yakaboylu
Executive Vice President
At ADTOMIC
future
NEW CHALLENGES
Why am I searching for something new? While I have contributed my best in the transition and rebooting of Publicis Denmark, I find that many of the clients do not align with my preferred working style. I miss working with design technology and purpose at a more profound level than what the network and agency profile currently offer.
My greatest takeaway from this experience has been the challenge of building a team that can create a positive creative impact. I take a lot of pride in the achievements and goals we have accomplished along this journey, but also ackownledges that my time has come to contributed else where.