GN Store Nord
Corporate Brand Identity, Design System & Employer Branding

Copenhagen 2021 was one of the largest LGBTQ+ events ever hosted in Denmark, combining both WorldPride and the Pan Olympics in the same city.

The primary task was to create both an identity and a core narrative that aimed to include every gender and sexuality, both domestically and internationally. "You are all included" was the key selling point and our story in the bid for WorldPride, with all materials designed to be highly flexible to encompass personal as well as political talking points. The logo, identity and framework developed for this event are still used by Copenhagen Pride today.